Isford: Growth teams should regularly change their North Star metrics
Lauryn Isford · Mastering onboarding | Lauryn Isford (Head of Growth at Airtable) · Feb 12, 2023 · at 32:20
Former Airtable Head of Growth Lauryn Isford discusses how growth teams should approach North Star metrics and activation goals over time.
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“It's important that growth teams are agile. And this means that north stars, key metrics, focus metrics will change. And if you're working on the same metric forever, there's probably some inefficiency in actually chasing the biggest impact for the business.”
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