Zoelle Egner
6 statements across 1 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Jan 29, 2023 by Zoelle Egner · across every show →
On the record as a speaker too: Zoelle Egner's record, appearances and statements → this page counts the times other people say the name.
Everything said about Zoelle Egner, oldest first
Jan 29, 2023 positive
Airtable bought remnant billboards in New York to signal enterprise legitimacy
“They were actually super effective for us because we had a different goal than everyone thought that we did. For us, it was all about signaling to some very large companies that we were a legitimate and large enough company that they could trust, and we had ge…”
Jan 29, 2023 positive
Tailoring sample app data builds customer trust and connection
“Take the time to not have it be like Jane Doe, 12 times in the name list. Have it be references to your industry so that people are like, oh, hey, that's a joke about Steve Jobs. I'm a designer. This person is thinking about me. It's small stuff, but it tells …”
Jan 29, 2023
Airtable hosted enterprise clients off-site to hide their 15-person office
“I remember really distinctly having to invite customers to go out to lunch with us when they would come to San Francisco back in the Airtable days, because we had like, 15 people in a teeny tiny office. It's not that I wanted to mislead anyone, but I didn't ne…”
Jan 29, 2023 neutral
Jan 29, 2023 positive
Egner: The best product evangelists are users whose careers you materially improved
“Frankly, like there's not a better evangelist than a person whose career you have materially helped to improve based on like matching the right person to the solution so that they can have more impact at their company.”
Jan 29, 2023
Egner: Airtable tracked customer promotions as an unofficial growth KPI
“One of my unofficial metrics for both marketing and customer success at Airtable, unofficial, was like how many people we'd gotten promoted for using the product. I had like sort of a running tally of those people and I knew if we were getting those at the maj…”