Egner: The best product evangelists are users whose careers you materially improved
Zoelle Egner · Lessons from Airtable’s unconventional growth strategy | Zoelle Egner · Jan 29, 2023 · at 52:06
Zoelle Egner, former marketing and customer success lead at Airtable, discusses cultivating product champions and driving enterprise growth through user career impact.
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“Frankly, like there's not a better evangelist than a person whose career you have materially helped to improve based on like matching the right person to the solution so that they can have more impact at their company.”
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