upmarket

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Apr 23, 2023 by Elena Verna · across every show →

Everything said about upmarket, oldest first

Apr 23, 2023 neutral
Insight
Verna: Moving upmarket separates end users from enterprise buyers in PLG accounts
“The more you move up the market, the more end user is many steps separated from the buyer. So you might have very healthy usage and you might have a PQA that is off the charts, but you don't have a PQL in it.”
Elena Verna Apr 23, 2023 ▶ 30:32 The ultimate guide to product-led sales | Elena Verna
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