Snickers, every mention
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tap a year for its mentions
every year anyone Bob Moesta 12Lenny Rachitsky 1
Verbatim, from the transcripts: the passages where Snickers comes up
The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
- ▶ 5:52 Bob Moesta A simple example is think of Snickers and Milky Way, right? 5 times in the scene
- ▶ 7:35 Lenny Rachitsky Like in this case, I guess of Snickers or Milky Way, how often is it just like they see this problem and actually apply this approach with even accidentally?
- ▶ 33:39 Bob Moesta So if I look at the customer through the Snickers bar, then I think of Milky Way as a competitor.
- ▶ 46:37 Bob Moesta Like the irrational component is like, why in the world do people eat Snickers when they're hungry? 6 times in the scene