Snickers

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Aug 24, 2023 by Bob Moesta · said 13 times in 1 episodes since 2023 · across every show →

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brought up most by Bob Moesta (12), Lenny Rachitsky (1)

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2023 13 mentions in 1 episode

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Everything said about Snickers, oldest first

Aug 24, 2023 neutral
Insight
Moesta: Snickers competes against sandwiches rather than Milky Way
“Everybody thinks they compete, but like, if you literally go back to a moment when you picked up a Snickers bar, like, You were not thinking about a Milky Way. You weren't thinking of like half the candy aisle. You were thinking of like, I want a sandwich or d…”
Bob Moesta Aug 24, 2023 ▶ 47:42 The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
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