SaaS customer ceiling formula

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 25, 2026 by Jason Cohen · across every show →

Everything said about SaaS customer ceiling formula, oldest first

Jan 25, 2026
Insight
Cohen: A SaaS company's maximum size is new additions divided by churn
“There's this maximum size you could ever be. It's when churn equals growth, right? Like that's the, So how would you compute that? It's actually quite simple because let's say you have this five percent per month, just let's take a number. So it's simply the a…”
Jason Cohen Jan 25, 2026 ▶ 16:23 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
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