StarZero All shows Try the podcast clipper →

MQL

also referred to as: mqls

3 statements across 2 episodes · 0 bullish · 2 bearish · 2 people on the record · first statement Sep 29, 2022 by Georgiana Laudi (Gia) · across every show →

Everything said about MQL, oldest first

Sep 29, 2022 negative
Insight
Traditional funnels measure business value rather than customer value
“The problem with funnels and pirate metrics and, you know, the favorites that I love to pick on are like MQLs and SQLs is that like, nobody knows what those mean. It puts every customer in like these, the same sort of buckets. It assumes that all customers and…”
Georgiana Laudi (Gia) Sep 29, 2022 ▶ 7:32 Customer-led growth | Georgiana Laudi (Forget The Funnel)
Apr 23, 2023 negative
Insight
Verna: New product sign-ups cannot be treated as traditional MQLs
“So you cannot consider a new product sign up an MQL in the traditional sense. They're just not there yet. They have a fraction of the enterprise problem that they're solving and they're not ready to buy.”
Elena Verna Apr 23, 2023 ▶ 35:12 The ultimate guide to product-led sales | Elena Verna
Apr 23, 2023 neutral
Insight
Verna: B2B SaaS lead attribution divides into three distinct usage-to-lead models
“So you have three buckets of lead attribution that is coming in. I have usage and one of the users is my lead. I have usage. I have no lead in the account. Marketing is bringing me the lead, but I have to leverage that usage against that lead. Or I have a lead…”
Elena Verna Apr 23, 2023 ▶ 32:14 The ultimate guide to product-led sales | Elena Verna
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more