media

4 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Mar 23, 2023 by Lulu Cheng Meservey · across every show →

Everything said about media, oldest first

Mar 23, 2023 positive
Insight
Meservey: No external reporter tells an innovative founder's story better than them
“If you're doing something new and if you're mission driven, and if what you're doing is truly unique and innovative, No one else will be able to tell that as well as you. Media, the most friendly, sympathetic reporter on earth could not tell that as well as yo…”
Lulu Cheng Meservey Mar 23, 2023 ▶ 53:30 Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
Oct 12, 2023 neutral
Insight
Media is barely data-driven because the editorial product constantly changes
“Media is a sort of barely data-driven industry because every story is kind of different. It's like, it's hard. It's hard to optimize the product because the product changes every minute.”
Jason Feifer Oct 12, 2023 ▶ 1:27:57 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Oct 12, 2023
Insight
Media outlets have zero tolerance for founders playing them against competitors
“The number one rule here is just don't do it in a way that the people in media feel like you're playing them. They won't have tolerance for it.”
Jason Feifer Oct 12, 2023 ▶ 1:11:32 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Oct 12, 2023
Insight
Audiences find pure success uninteresting; they want to learn about problem-solving
“Success stories are not interesting. They're not interesting to anybody, right? It's not. Useful for you to just hear that someone else succeeded. What's useful is for you to hear how someone else faced challenges that you faced and got through them so that yo…”
Jason Feifer Oct 12, 2023 ▶ 1:04:39 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
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