Insight certainty 3/5 debate potential 2/5

Media is barely data-driven because the editorial product constantly changes

Jason Feifer · How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine) · Oct 12, 2023 · at 1:27:57

Jason Feifer, Editor-in-Chief of Entrepreneur magazine, explains the subjective and human-driven nature of editorial decision-making.

0:00 / 0:09exact quote · 9.2s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Media is a sort of barely data-driven industry because every story is kind of different. It's like, it's hard. It's hard to optimize the product because the product changes every minute.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Jason Feifer

Insight
Most PR pitching is an automated blast, not tailored storytelling
“One of the great insights that you can get into the challenges of that industry is how completely automated a lot of it is, where a lot of people in PR are not thinking specifically about how to tell the right story to the right Potential media outlet. And ins…”
Jason Feifer Oct 12, 2023 ▶ 6:38 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Insight
Founders should never pay a PR agency for a traditional press release
“If you go to a, if you hire or talk to a PR agency, and one of the things that they recommend doing that you should spend money on is a press release, like a traditional press release, run as fast as you can away from that. Like, I don't know if you know this,…”
Jason Feifer Oct 12, 2023 ▶ 30:33 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Insight
Website media logos are often more valuable than actual story readership
“As seen in is probably more valuable than anyone actually reading that story to begin with.”
Jason Feifer Oct 12, 2023 ▶ 40:45 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Opinion
Standalone press coverage for niche B2B services is rarely worth attempting
“If you are a, like, some kind of B to B service, Especially in some kind of very niche or wonky space. It's going to be really hard for you to get, like so hard that it might actually not even be worth trying.”
Jason Feifer Oct 12, 2023 ▶ 1:09:24 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Assertion Not checkable as stated
Only 25% of media pitches come directly from founders
“The percentage of direct messages from founders that I'm getting is, is low. I would say probably 20, 25%. And then the 75% is PR in some capacity, either targeted PR where somebody's Intentionally reaching out to me or mass blast press releases.”
Jason Feifer Oct 12, 2023 ▶ 6:12 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Insight
Press coverage is too unpredictable to rely on for startup growth
“This is not something that I think that you should bank on as a strategy for growth. It's a great add-on, but if you think that press by itself is going to solve your problems, you're wrong, because it might, but it's way too unpredictable.”
Jason Feifer Oct 12, 2023 ▶ 8:29 How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.