lookalikes

“The number one thing I tell people all the time is use your own data. Start with your own data. So take the existing customer base you have, load that up into the platform to build lookalikes.”

“What I tend to do is build ad sets, one at one percent, because we know that one's going to be highly correlated to what we're looking for. Then a two to four, and then a five to seven, and then an eight plus. More times than not, the eight plus does not work.”