Jason Feifer
15 statements across 1 episodes · 5 bullish · 1 bearish · 1 people on the record · first statement Oct 12, 2023 by Jason Feifer · across every show →
On the record as a speaker too: Jason Feifer's record, appearances and statements → this page counts the times other people say the name.
Everything said about Jason Feifer, oldest first
Oct 12, 2023
Pursuing unasked opportunities is far more important than fulfilling expected responsibilities
“What I have found throughout my own career is that opportunity set B is always more important, infinitely more important, because the thing is that if you only focus on opportunity set A, then you are only qualified to do the things that you're already doing. …”
Oct 12, 2023
Founders can decode pitching requirements by analyzing a publication's story patterns
“No, you have to step back and read what these publications are publishing and ask yourself, What are they doing? What is the purpose here? The editors and the writers are making decisions about what goes in this magazine, and they're making decisions about how…”
Oct 12, 2023 neutral
Journalists do not care about you; they care about their audience
“The editor, the writer, they, like, I'll just say it as plainly as possible. They don't care about you. They don't care about you. They care about their reader, or their listener, or their viewer. That's who they care about. That's who they're serving. And if …”
Oct 12, 2023 positive
Oct 12, 2023 bearish
Oct 12, 2023 neutral
Only 25% of media pitches come directly from founders
“The percentage of direct messages from founders that I'm getting is, is low. I would say probably 20, 25%. And then the 75% is PR in some capacity, either targeted PR where somebody's Intentionally reaching out to me or mass blast press releases.”
Oct 12, 2023 neutral
Good journalists actively source stories rather than waiting for inbound pitches
“A good journalist, a good media, a good writer, is not actually sitting around thinking that their job is to wait for people to pitch them so that they can just write about the best pitches. Their job, as they see it, is to go and find the most useful things f…”
Oct 12, 2023 neutral
Oct 12, 2023 neutral
Entrepreneur and Fast Company avoid negative hit pieces to protect audience trust
“Like entrepreneur, and I would say fast company are just sort of not in the business of running negative stories. And the reason is because it doesn't serve our audience. Like, you know, my audience is coming to me to learn things for their business. Tearing s…”
Oct 12, 2023 positive
Pitching freelance writers is often more effective than pitching staff editors
“Jen is getting a lot fewer pitches than me. The chances of her reading it are close to a hundred percent, and the chances of her taking it seriously, if it's relevant to any of the publications that she writes for, is much higher than me. So sometimes going to…”
Oct 12, 2023 positive
Entrepreneur magazine focuses on counterintuitive problem-solving, not company news
“The way that I think of entrepreneur is that it's not even a magazine about business, it's a magazine about thinking. What I want to do is make sure that everybody who comes to the magazine walks away with great insights into how to think through the challenge…”
Oct 12, 2023 positive
Oct 12, 2023
Pitching real-time theories to interviewees forces them into authentic answers
“My favorite strategy for interviewing people is to Throw a theory at them. And I don't mean like a theory of the world, right? I mean that maybe 10 minutes in, after they have told me a couple different things and answered some different questions, I'll make a…”
Oct 12, 2023 positive
Engaging journalists on social media before pitching increases email open rates
“Before you ever pitch, just get me to recognize your name. You know? Like, just engage in social media in a very casual way, such that when you email me, I think, do I know who that person is? Like, Meg O'Hara, that, I think I know who that person is. It just …”