Engaging journalists on social media before pitching increases email open rates
Jason Feifer · How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine) · Oct 12, 2023 · at 1:06:45
Jason Feifer, Editor-in-Chief of Entrepreneur magazine, explains tactical strategies for startup founders to get noticed by editors.
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“Before you ever pitch, just get me to recognize your name. You know? Like, just engage in social media in a very casual way, such that when you email me, I think, do I know who that person is? Like, Meg O'Hara, that, I think I know who that person is. It just makes it more likely that I'll open the email.”
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