Jason Cohen

12 statements across 1 episodes · 3 bullish · 3 bearish · 1 people on the record · first statement Jan 25, 2026 by Jason Cohen · said 4 times in 1 episodes since 2023 · across every show →

On the record as a speaker too: Jason Cohen's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Lenny Rachitsky (4)

tap a year for its mentions
0021412023episodesmentions
0112023episodes it came up in
0020.5412023episodesmentions per episode

every mention, scene by scene, with the transcript →

Everything said about Jason Cohen, oldest first

Jan 25, 2026 bearish
Insight
Cohen: Routine A/B testing is an enormous waste of time
“You can't AB test the important things and the details are mostly false positives. So it's an enormous waste of time unless you're incredibly sophisticated.”
Jason Cohen Jan 25, 2026 ▶ 1:36:09 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026 neutral
Insight
Cohen: 'If you're not growing, you're dying' still applies to bootstrapped startups
“I would submit that even at a bootstrap company that has other values and culture other than growth at all costs, that that phrase is still fairly relevant because if the company's stagnant for years, is that a great environment for everyone?”
Jason Cohen Jan 25, 2026 ▶ 1:20:50 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026 negative
Insight
Cohen: Probability and expected value frameworks fail for major personal decisions
“Where you want to use probability and expected value. It's unlikely that dot, dot, dot. Right. But the truth is we don't know what the probability is. We don't know what the probability curves look like. We actually can't use expected value. And anyway, even i…”
Jason Cohen Jan 25, 2026 ▶ 1:28:34 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026
Insight
Cohen: Acquisition channels eventually sag downward rather than plateauing
“What happens is it starts with an S curve and then starts sagging. It's butt starts sagging down. So I wrote an article about this called the elephant curve, which is what I named it.”
Jason Cohen Jan 25, 2026 ▶ 1:08:21 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026 neutral
Insight
Cohen: Pricing selects the market, and cheap software deters enterprise buyers
“Pricing selects the market. So if you only think of the market as people with very limited budgets, barely can do anything, not getting much value out of it, then it is true that if you raise prices, you'll get fewer of them... But think about just even a mids…”
Jason Cohen Jan 25, 2026 ▶ 38:59 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026 positive
Insight
Cohen: Stalled companies can maximize profits instead of forcing revenue growth
“If we define you as this product in this market, in this company, the answer might be no. What we need to do is have a different product or in a different market or a different thing. Or you could change the word revenue. If you say, do you need to grow revenu…”
Jason Cohen Jan 25, 2026 ▶ 1:19:36 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026
Insight
Cohen: 'Too expensive' is never the real reason customers cancel
“I think anyone who's looked at cancellation data at any company We'll agree that too expensive is often the number one, or at least like top three reason in one form or another. And that is never, ever, ever the reason. How do I know? Because they already look…”
Jason Cohen Jan 25, 2026 ▶ 20:44 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026 positive
Insight
Cohen: Value-growth positioning enables 10x higher pricing than cost-savings pitches
“Sell them that they're going to get more of what they value as opposed to saving, cutting ROI saves time, saves money, more efficient. And again, there's nothing wrong with saving money saves time. It's just that it caps this price and this value that is, they…”
Jason Cohen Jan 25, 2026 ▶ 46:56 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026
Insight
Cohen: Fast-growing companies focus on operational scaling over accelerating growth
“Like if growth is really good, the problem is generally operationally scaling to meet the growth. And so you're focused on that. It's when growth slows where you're like, whoa, wait, wait, wait, wait, wait, right? We have to focus on growth now must as opposed…”
Jason Cohen Jan 25, 2026 ▶ 1:06:12 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026 positive
Insight
Cohen: Raising prices often maintains or increases signup volume
“So what usually ha what often happens is you raise prices and signups don't change. When I say signups, I mean, they're like size per month, you know, the rate at sign or signups go up. This happens all the time.”
Jason Cohen Jan 25, 2026 ▶ 37:16 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026 negative
Disclosure
Cohen: SmartBear found dropdown cancellation survey results were pure noise
“So at SmartBear, people would cancel. We'd put up this form and a dropdown list, you know, too expensive project ended, you know, this little stuff like we do so that we could gather data. And one of them did have more more selection than the rest. And I reali…”
Jason Cohen Jan 25, 2026 ▶ 18:43 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Jan 25, 2026
Insight
Cohen: Products strong in direct sales rarely succeed in SEO or social
“A product that's sold really well direct actually doesn't do well in things like social and SEO and vice versa. If you're getting a lot of traffic through SEO, adding ads often like costs a lot and doesn't really move the needle”
Jason Cohen Jan 25, 2026 ▶ 1:12:40 The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.