Cohen: 'If you're not growing, you're dying' still applies to bootstrapped startups
Jason Cohen · The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine) · Jan 25, 2026 · at 1:20:50
Jason Cohen (WP Engine founder) discusses why long-term company stagnation creates a difficult environment for employees and founders even in non-venture-backed businesses.
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“I would submit that even at a bootstrap company that has other values and culture other than growth at all costs, that that phrase is still fairly relevant because if the company's stagnant for years, is that a great environment for everyone?”
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