Ivan Zhao

22 statements across 1 episodes · 12 bullish · 2 bearish · 1 people on the record · first statement Mar 6, 2025 by Ivan Zhao · said 10 times in 5 episodes since 2022 · across every show →

On the record as a speaker too: Ivan Zhao's record, appearances and statements → this page counts the times other people say the name.

Mentions by year

brought up most by Matt McGinnis (3), Camille Ricketts (3), Lenny Rachitsky (1), Guillermo Rauch (1), Grant Lee (1), Claire Butler (1)

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every mention, scene by scene, with the transcript →

Everything said about Ivan Zhao, oldest first

Mar 6, 2025 positive
Insight
Zhao: Non-modular software development causes the system to work against you
“If you're building the Lego inside Notion in the code base or product, the system work for you. If you're building non-legal way, the system works against you. So in some sense, we're creating a tool that has an emergent behavior. You need to channel in that e…”
Ivan Zhao Mar 6, 2025 ▶ 48:30 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025
Assertion Supported
Zhao: Notion laid off its early team to downsize to two co-founders
“At that time, Notion was five people. We lay off, I brought it back to me and Simon, two people.”
Ivan Zhao Mar 6, 2025 ▶ 17:41 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 negative
Insight
Zhao: Most everyday users do not care about creating custom software
“The majority of people, they wake up, they have report due, they need to get their job done. They don't care creating software to optimize whatever they're doing. They don't care.”
Ivan Zhao Mar 6, 2025 ▶ 12:07 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 bullish
Disclosure
Zhao: Notion tracks revenue per employee instead of total headcount
“We have this internal notion called talent density, right? Which we're not, we don't try to track number of people, but we try to track how talent dense revenue per employee we are, and people want to work with other more talented people. So it's a positive co…”
Ivan Zhao Mar 6, 2025 ▶ 32:08 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 positive
Insight
Zhao: Smaller teams accelerate and maneuver faster than large organizations
“The bus, the smaller the bus is easier to turn corners, easier to accelerate, easier to maneuver. The bigger the bus it is, it just, like, bigger the boat, bigger the bus, slow down. And as a leader in the company, you decide who sit around you on the bus seat…”
Ivan Zhao Mar 6, 2025 ▶ 33:45 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025
Disclosure
Zhao: Notion was initially kickstarted and bridged by his mother's loans
“My mom helped me, well, actually, my mom helped me kickstart a company, because I'm Canadian. In order to move to U.S., you need to, like, register a company. So my mom helped you with the initial, and they raised the money, and I sort of returned the money to…”
Ivan Zhao Mar 6, 2025 ▶ 15:30 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 positive
Insight
Zhao: AI language models function like new raw materials enabling novel trade-offs
“I always feel like AI language model feels like a new type of wood. It's filled like aluminum as a new type of material, right? So you can make like mass air travel wasn't available until aluminum become cheap enough that people can make airplanes that support…”
Ivan Zhao Mar 6, 2025 ▶ 39:57 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 positive
Insight
Zhao: Resetting around superior abstractions recovers sunk costs exponentially fast
“You can create progress through better abstractions, and that thing compounds faster. It can catch up to all the things you build much quicker than you ever thought, right? Or humans are not thinking, not good at thinking in terms of abstraction or the exponen…”
Ivan Zhao Mar 6, 2025 ▶ 23:03 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025
Assertion Not checkable as stated
Zhao: Notion co-founders lived cash-flow positive in Japan by subleasing SF offices
“And we sublease our apartment and office, we're actually making money living in Japan. And then San Francisco.”
Ivan Zhao Mar 6, 2025 ▶ 18:01 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 positive
Disclosure
Zhao: Notion was built to let non-technical people create custom software
“I made three or four websites and realized, oh, actually people don't know how to create with the software media, computing media. So that got me to want to create a product like Notion today, which is a lot more people to create tools, create software for the…”
Ivan Zhao Mar 6, 2025 ▶ 6:33 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025
Insight
Zhao: Enterprise buyers want packaged software solutions, not modular building blocks
“Only hardcore Lego fans care about Lego bricks. Most people care about Lego boxes. And they actually want the Lego box to be ready-made when you on package box, the set is there for you.”
Ivan Zhao Mar 6, 2025 ▶ 52:25 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 negative
Insight
Zhao: Violating core values for revenue triggers employee and customer rejection
“If you create this thing called a product or business, you attract people are value aligned to it. Then if you're trying to optimize too much on this competition, revenue side of things forced to introducing something entire value. Then you, the system, it's l…”
Ivan Zhao Mar 6, 2025 ▶ 46:18 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025
Insight
Zhao: Building solely for business creates commodities, not products
“Too much of yourself, then there's no users. You're just doing our project. You're just doing a research project, right? And it's too much for business. You're building a commodity, right?”
Ivan Zhao Mar 6, 2025 ▶ 21:56 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025
Insight
Zhao: Organizational overhead stems mainly from internal communication alignment
“It's the over overhead is actually more from internal communication, right? It's really hard to get people's mind to be aligned on things to see the world in the same way. And the part that you do need people, maybe you can solve better through systems or bett…”
Ivan Zhao Mar 6, 2025 ▶ 31:23 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 positive
Insight
Zhao: Complex systems thinking is crucial for building horizontal products
“This is really helpful. If we create product, at least a horizontal product, because you're trying to channel the energy, use smaller parts to create something that the sum is much larger than its parts.”
Ivan Zhao Mar 6, 2025 ▶ 1:08:31 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025
Insight
Zhao: Product-market fit is a gradual ramp, not a binary milestone
“It never hit me, hit us as like a binary state. It just kind of like, oh, Good. We have people who care about this thing we make now. Oh, good. People are reach out to us or paying us. And it's a kind of very gradual ramp.”
Ivan Zhao Mar 6, 2025 ▶ 25:25 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 neutral
Disclosure
Zhao: Notion never intended to build a CRM product
“Yeah, we did not intend to build CRM, but what is a CRM? It's a relational database. That's why we give people that break. That's a relational database and they can build CRM themselves.”
Ivan Zhao Mar 6, 2025 ▶ 55:02 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 positive
Disclosure
Zhao: Learned English and Western humor from SpongeBob and The Simpsons
“Yeah, it's real. I moved to Canada pretty late 16 years ago, and what I learned is, yeah, in, in China, you can learn English, but it is typically just grammar and doing exams. What you're missing is the context, the culture. So you have to watch SpongeBob or …”
Ivan Zhao Mar 6, 2025 ▶ 7:19 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 positive
Insight
Zhao: Horizontal software requires artificially constrained positioning to sell effectively
“The advantage of building horizontal, there's no wall, at least for in our space, we know shouldn't go after entire software market, but then you need to create a wall yourself. So to make your go-to-market distribution, to create the spot in people's mind, yo…”
Ivan Zhao Mar 6, 2025 ▶ 53:47 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 positive
Insight
Zhao: Disguise ambitious product visions inside familiar everyday utility
“And we call it sugar called broccoli. People don't want to eat the broccoli, but people like sugar. So give them the sugar, hide the broccoli inside of it.”
Ivan Zhao Mar 6, 2025 ▶ 13:47 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 bullish
Insight
Zhao: The software market is shifting from vertical SaaS back to bundling
“Now we're sort of at the tail end of SAS. There's so many verticalized SAS average company to use like almost a hundred tools. It's not. It's kind of madness, right? So there's more, the market shifting towards more of a bundling approach. And with AI, and wit…”
Ivan Zhao Mar 6, 2025 ▶ 1:02:08 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
Mar 6, 2025 positive
Assertion Supported
Zhao: Non-engineers make a living selling Notion templates and apps
“People in our community can create a living selling Notion template, Notion apps, that they're not a software engineer, right?”
Ivan Zhao Mar 6, 2025 ▶ 1:05:22 Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal
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