Zhao: Notion never intended to build a CRM product
Ivan Zhao · Notion's lost years, near collapse during COVID, staying small to move fast, building horizontal · Mar 6, 2025 · at 55:02
Ivan Zhao is the co-founder and CEO of Notion. He responds to survey data showing Notion ranking third in CRM usage behind Salesforce and HubSpot.
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“Yeah, we did not intend to build CRM, but what is a CRM? It's a relational database. That's why we give people that break. That's a relational database and they can build CRM themselves.”
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