Investopedia
3 statements across 2 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Dec 1, 2022 by Ethan Smith · said 7 times in 3 episodes since 2022 · across every show →
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brought up most by Ethan Smith (6)
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2025 1 mention in 1 episode
2022 6 mentions in 2 episodes 3 per episode
Everything said about Investopedia, oldest first
Dec 1, 2022 positive
Smith: Smaller sites can outrank high-authority competitors via focused topical authority
“And this is actually a great way where earlier companies can actually rank, even if their competitors have way more domain rank than they do. Because again, Google's saying for a fintech site, maybe you don't have as much authority as Investopedia, but you're …”
Dec 1, 2022 positive
Dec 29, 2022
Ethan Smith: SEO addressable market must include audience competitors, not just product rivals
“There are product competitors and audience competitors. So for something like I'm at a WeWork right now. So for WeWork, I could look at the traffic for other, you know, rental office companies, or I could look at companies that are ranking for the kinds of thi…”