incrementality testing

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jul 28, 2024 by Timothy Davis · across every show →

Everything said about incrementality testing, oldest first

Jul 28, 2024 negative
Insight
Davis: Incrementality testing is useless below $50,000 in monthly platform spend
“If you're not spending more than, I would say, 50 K a month in the platform, doing this is going to be a lot more work than you're gonna get result from. You, you're just not gonna have enough signal there.”
Timothy Davis Jul 28, 2024 ▶ 1:08:23 The ultimate guide to paid growth | Timothy Davis (Shopify)
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