GitLab

“There are three buckets of product, product-led extension. The first one is up upgrade to a higher tier. The second one is buying more seats, buying more license. The third one is if you have some sort of a consumption add-on component, just consuming more, ri…”

“So at GitLab, we actually did a bunch of analysis. We're trying to understand what is that moment for our new users. We ended up have something along the line of two users, two features used in the first 14 days.”

“And the usage product usage is the, almost like the leading indicator for success for PLG versus in the sales funnel. It's like almost like how many do you get and do they interact with the marketing campaigns, right?”

“And then the other potential conversion path is where the product usage is high, but also this customer, this potential prospect fits into your ideal customer profile, right? It's a, from a fortune, 500 company, or it's from a target industry that, you know, t…”

“It's product's job to be ambitious and it's engineering's job to meet that ambition.”

“And we are currently working on expanding into observability and service management, but it is truly an amazing experience.”

“The great example I can give you is like, we get people who then contribute because of what they see. And so we've had, you know, customers, open source community members go, oh, I can go build that. I know what that is. And they will just Knock it out and do …”

“If he's communicating asynchronously and giving clear outcomes and empowering the people who make the decision, it's okay that they may not have overlap.”

“If you're in an all remote world, your requirements have to be clear. You know, sometimes you can get away with, Hey, this, I have a daily stand up or a couple of weeks stand up. And then you use that as the opportunity to clarify something. You have to get it…”

“We still ship 12 releases a year. It used to be on the 22nd of every month. It's now the third Thursday, so we don't have to have people work over a weekend. We've done that for over a decade and our last release put us at 149 releases that have come out essen…”

“The three-year strategy says our goal is to become the first all ops platform. And that is essentially to say that we want to be the single source of truth for R&D organizations.”

“One thing he said was that, you know, if you think you're communicating a hundred percent accurately, that's probably a 60 or 70% for the other person and shoot for like a 150%. And so that's something that I think really helps in that environment.”

“It's actually a lot easier to be transparent than it is to not be transparent. Cause now you don't have to worry about tracking things you may or may not have said. Think about, well, did this person hear it or were they not in that meeting? Like it just becom…”

“We were pre the pandemic when we were around 1100 people.”

“We have around 16 models we use today to make GitLab have its AI suite, which is called GitLab Duo.”

“And so as part of the interview process at GitLab, we do what's called a deep dive interview, where we have the person try that out and they engage with another person or product who's playing the engineering side of that conversation.”

“You don't want someone to take a public message the wrong way. And so you take that conscious step to say like, Hey, I gotta give that feedback. Let me do that one-on-one. And that means like, if it's in a public channel, it's even easier to assume the positiv…”

“We'll have companies who will fork the handbook cause it's just source available too. At the bottom of the page, you can click views, view source. And I just heard from a company who's now becoming a customer who were like, we wanted to redo our UX mission and…”

“So the first one is our issue tracker for everything we're doing. The majority of those issues are public. It's also available for people who have an account. To also create and comment on.”

“So the short toes is, you know, it's really about the, it's about the work. It's not about you. And so if you have made something and you're getting feedback on it, try to realize that is someone trying to help you make it better and not a personal view of how…”

“GitLab has had its fair share of things at times where an issue is public that probably shouldn't have been public, like in our issue tracker, or, you know, the recording accidentally gets set to public when it should have been set to private.”

“We have, I think, 72,000 open issues right now in our backlog”

“Our policy is like be as transparent as possible. So if it's not customer data, it's not vulnerability information. We heavily encourage the team to put their videos, like record their videos, sometimes even live stream them onto our YouTube channel.”

“So I think it really kind of dives into the remote experience. Remote is not for everyone. And we'll have people who come and they're really great. They don't even have to be an under performer, but they're missing that in office every day feeling. Maybe some,…”

“Now, last year we made the conscious decision to start to pivot to depth over breadth. And that's because we have a very broad platform today. We are touching everything from business continuity planning and OKRs to Enterprise agile planning and team planning …”

“GitLab is very anti-email in a lot of ways. Obviously we use it for external communication, but internally it's on an issue. It's in Slack or it goes into the handbook, right?”

“You know, the way I tell people who are new in their career, maybe they're now an associate or intermediate PM at lab or other places I've worked that like, if everyone's really annoyed at you, you're probably actually doing your job well.”