GitLab pivoted from a breadth-first to depth-first product strategy in 2023
David DeSanto · The GitLab way: Kindness, transparency, and short toes | David DeSanto (CPO) · Apr 14, 2024 · at 58:28
David DeSanto is the Chief Product Officer of GitLab. He explains how GitLab evolved its product development strategy after initially building wide coverage across the software development lifecycle.
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“Now, last year we made the conscious decision to start to pivot to depth over breadth. And that's because we have a very broad platform today. We are touching everything from business continuity planning and OKRs to Enterprise agile planning and team planning to coding, deploying, securing, monitoring the entire SDLC. And we now know there's key areas where we need to be really deep to help companies accelerate delivering software. And so in those key areas, they are source code management and the things around that, like code review, ID experience, remote development, CICD, security and governance, planning, And AI, we know if those are really deep, the things that aren't as deep around them, we'll get that like a rising tide lifts all boats effect. And so we've pivoted in those queries now be depth over breadth.”
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