enterprise sales
25 statements across 10 episodes · 10 bullish · 3 bearish · 8 people on the record · first statement Mar 5, 2023 by Claire Hughes Johnson · across every show →
Everything said about enterprise sales, oldest first
Mar 5, 2023 positive
Hughes Johnson: Flat titles give startups sales flexibility with enterprise buyers
“A lot of more established mature companies are trying to do that hierarchy match. We're like, well, bring your SVP because my SVP is coming to the meeting and we could be like, we don't really have that. It just gives you a little more selling flexibility, too…”
Apr 23, 2023
Verna: Never hire sales until organic users demand enterprise adoption
“And by the way, you should never hire any salespeople until you feel that pool, because if nobody's asking to purchase Then you cannot just hire an SDR and make a purchase happen. So you need to see those hand raisers. You need to see those people demanding an…”
May 28, 2023 positive
Raskin: Strategic narratives suit enterprise sales because buying committees need uniting stories
“I think it does really play well in sort of like this enterprise sales context, because also we have a group buyer there. So it's not just one person who's, you know, doing some research and like, there's like this whole group has to sort of have a united, a u…”
Oct 22, 2023
Dunford: Future trend pitches suit VCs but cause enterprise buyers to delay
“I think that structure, it looks a lot like the structure we use in a VC pitch or an investor pitch, because we're talking about much longer timelines and we can say, look, the world is really changing and 10 years from now, there's going to be chaos and destr…”
Feb 18, 2024
Nov 24, 2024 neutral
Nov 24, 2024 neutral
Nov 24, 2024 positive
Abel: High-ticket enterprise sales require slowing down the product demo
“If you're selling a 3000 dollar tool, you absolutely want to be demoing as fast as humanly possible because it's a high volume game up market. When you're talking about hundreds of thousands of dollars, you want to slow that down as fast as possible.”
Nov 24, 2024 positive
Abel: Enterprise buyers pay high prices because procurement effort exceeds software cost
“Enterprises know that the process and the length to get the deal done is what costs more than the technology itself. Meaning the effort it takes to get through their system. That's why they're willing to spend so much, right? Like sometimes that's actually mor…”
Dec 5, 2024 positive
Nov 9, 2025 bullish
Nov 9, 2025 bullish
Abel: Land at $100K because $10K deals face identical procurement delays
“So that's why the hundred K is such a safe zone because even for 10 K, you might have to go through procurement. So this is like the surest way to make sure that like you don't listen, I've seen 10 K take nine months to close.”
Nov 9, 2025
Abel: Having $10M in SMB revenue equals zero in enterprise sales
“Well, I, I'm a ten million dollar business. I'm like, in this small business space, you're zero dollars in enterprise. It's a zero to one right now in enterprise. It's a totally different game. It's a different value proposition. It's a different deal structur…”
Feb 15, 2026 bullish
Feb 15, 2026 neutral
Halligan: Enterprise sales for AI startups hasn't changed despite the hype
“Honestly, the only thing that's different today, it's exactly the same as it's been for a hundred years, except they call their SCEs or their system consultants
For deployed engineers.
The rest of it is the same.
I thought it would be totally different in AI.
…”
Aug 23, 2026 negative
Aug 23, 2026 positive
Abel: Sellers must co-author pilot success metrics and guide user tasks
“Co-author it with them. What does success look like? What are the specific things they should be doing? They should not just be logging in and meandering. That puts the work back on them. Your job in sales is to take all the work off their plate. 99% of it.”
Aug 23, 2026 neutral
Aug 23, 2026 positive
Abel: Enterprise sales outreach should only target C-level execs or N-1s
“And there's only two entry points starting at the very, very tippy top, meaning going direct to the decision maker, the chief legal officer, or finding the individual that would be maybe one step removed. Okay. I personally, other people would argue with this.…”
Aug 23, 2026 negative
Aug 23, 2026 neutral
Abel: A healthy enterprise sales win rate is 25% to 35%
“The win rate for enterprise, a good, healthy win rate. It's actually probably going to surprise you. It's not. Meaning of all sales qualified leads or opportunities with a healthy win rate is usually around 30 to 35%... 25 to somewhere between 25 and 35%.”
Aug 23, 2026
Abel: Sales Reps Should Push Buyers by Framing Inaction as a Liability
“I've had clients say to me like, Hey, like, I don't know if we're in a position to do this. And I've straight up said to them, you are a liability, not closing this gap. And they're like, sometimes they just need to be like, again, you need to know if you're i…”
Aug 23, 2026 negative
Aug 23, 2026