enterprise organization

also referred to as: enterprise organizations

3 statements across 2 episodes · 0 bullish · 1 bearish · 2 people on the record · first statement Feb 12, 2023 by Lauryn Isford · across every show →

Everything said about enterprise organization, oldest first

Feb 12, 2023
Insight
Isford: B2B growth requires direct customer conversations instead of large-scale A/B testing
“In B to C or in consumer social, as two examples, you can experiment at large volumes, or you can make changes that impact thousands or millions of people pretty easily. In B to B growth, generally you're working with a much smaller set of customers, and also …”
Lauryn Isford Feb 12, 2023 ▶ 59:03 Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
Aug 23, 2026
Insight
Abel: Enterprise buyers care more about the sales process than product demos
“The enterprise organizations are more Sensitive to the process you take them through from a sales motion than they almost are with demoing the product.”
Jen Abel Aug 23, 2026 ▶ 5:12 84 minutes of enterprise sales alpha | Jen Abel
Aug 23, 2026 negative
Insight
Abel: Never agree to do a group enterprise demo without prior discovery
“A enterprise organization might reach out to you because they're going through a due diligence process to say, Hey, we'd love to see what you guys have built. Will you present this to four or five people? Don't do it. If you're either a checkbox and you don't …”
Jen Abel Aug 23, 2026 ▶ 35:04 84 minutes of enterprise sales alpha | Jen Abel
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