Emily Kramer
10 statements across 1 episodes · 5 bullish · 3 bearish · 1 people on the record · first statement Sep 11, 2022 by Emily Kramer · said 6 times in 5 episodes since 2022 · across every show →
On the record as a speaker too: Emily Kramer's record, appearances and statements → this page counts the times other people say the name.
Mentions by year
brought up most by Lenny Rachitsky (4), Zoelle Egner (2)
tap a year for its mentions
2026 1 mention in 1 episode
2023 2 mentions in 1 episode
Everything said about Emily Kramer, oldest first
Sep 11, 2022 negative
Sep 11, 2022 positive
Kramer recommends using the GACCS brief before major marketing projects
“This is just a marketing brief that, that I recommend you do before you make anything and make anything big in marketing or do any big projects. And it's just, what are the goals? What's the audience? What's the Creative or unique angle or like what's the like…”
Sep 11, 2022 positive
Kramer: Business model experience matters more than industry experience when hiring marketers
“I think having the right, the same business model experience is almost more important than having like industry experience or experience with that audience. And I think often people are like, I need someone who's, you know, marketed to HR or marketed to, you k…”
Sep 11, 2022 positive
Kramer: Marketing-to-product handoff is critical for PLG user experience
“We talk about like the marketing to sales handoff all the time on the go-to-market side, but there's a marketing to product handoffs, and that's the handoff that's really important in PLG. And if that feels weird to a user, like it's two different teams inside…”
Sep 11, 2022
Kramer: Do not hire marketers during bespoke founder-led sales
“Marketing is really good at accelerating growth and sort of doing things that scale sort of like one to many. So if you're still in the very like bespoke, like founder led sales, founder led marketing, like I'm doing discovery with each of these potential cust…”
Sep 11, 2022
Kramer: Product-led startups need to hire marketing earlier than enterprise models
“I think you need them earlier in product growth models because you're not gonna hire a salesperson then. So it's more like thinking about go to market holistically and saying, Like, you know, do I need one or two people here? And what is that? And so if you're…”
Sep 11, 2022 positive
Kramer: Companies need clear lists of ownership beyond job titles
“Having clear ownership is what this comes down to, but it's one thing to have clear ownership, but it's like quite another tip for other teams to know like who that clear owner is. So I think having a clear list beyond titles and just like who owns what is rea…”
Sep 11, 2022 negative
Kramer: Hiring Big Tech veterans as early startup marketers is a mistake
“I see this mistake all the time. Like you don't want to go out and hire someone super senior who's like only worked at a public company. Like that's the wrong person. And often VCs are, you know, sort of lead investors that aren't in a certain niche. Like they…”
Sep 11, 2022 negative
Sep 11, 2022 positive
Kramer: PLG companies need marketers driving inbound and web conversion
“For PLG, I think you want to have a marketer that is responsible for getting into the pro people into the product. That's a marketing profile. That's using all these channels. That's driving inbound. That's focused on web conversion making sure your website co…”