Kramer recommends using the GACCS brief before major marketing projects
Emily Kramer · How to build a powerful marketing machine | Emily Kramer (Asana, Carta, MKT1) · Sep 11, 2022 · at 43:39
Emily Kramer, co-founder of MKT1 and former marketing head at Asana, outlines her framework for cross-functional alignment on marketing initiatives.
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“This is just a marketing brief that, that I recommend you do before you make anything and make anything big in marketing or do any big projects. And it's just, what are the goals? What's the audience? What's the Creative or unique angle or like what's the like with this thing, I guess what's gonna make it different and stand out from other companies, I guess. The second C is the channels or how this is gonna be distributed. How are you gonna get the word out about this? Deep thinking there. And then the last piece are the stakeholders, like who's the DRI and who needs to weigh in and who's gonna be the helper and who are the contributors.”
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