Chess.com

“That change alone was pretty dramatic for us. It grew game reviews by 25%, subscriptions by 20%, user retention by a lot as well.”

“And it's like the growth experimentation is more the slow and steady or fast and steady, I should say approach where you're just continually iterating. You're making the product experience better, but then every so often, right, there's a big wave that comes i…”

“80% of people that review their games actually do so after a win.”

“Over 75% of our new users, they classify themselves as like, I'm completely new to chess or I'm a beginner.”

“Less than a third of those users actually win their first game. And when you lose a game, user retention is 10% worse than when you win a game.”

“I think probably eighties percent of our Daily or weekly active users. I mean, I'll check the numbers, but something like that would be like a current user or an existing user, and then a new and a like reactivated or resurrected user. Those are actually about…”

“So prior to 20, 23, the company practically didn't experiment at all. Last year they did about 50. This year they're On pace for about 250. And then next year we have that ambitious target of a thousand.”

“The PMs are mostly using vZero. The designers love Figma, so they're using Figma Make. The engineers are using a combination of tools right now. So Cursor, Cloud Code, GitHub Copilot. Marketing teams use all sorts of tools for translation, subtitles, you know,…”

“So behind the scenes, we're running chess engines to basically spit out evaluations for every move that you make. And then we translate that and make that approachable to the user using, you know, their native language and plain approachable style. And even wi…”