B to B software

“The fundamental Driver behind this is the user of B to B softwares are also human. It's the same human using B to B to C softwares. And we're already trained to use product, try, and before we make any decision and we demand that in B to B as well.”

“I would think so, because if you are like, let's say if you are in a sales motion dominated kind of traditional B to B software industry, your competitors will be adding PLG, right? As soon as they added, they will have a benefit of attracting more end users a…”

“If we think about it, most of the folks in B to B software, most of the time your buyer has never purchased software like yours before. This is the first time they've done it.”

“Well, my first answer is this is not an accident. Why most B to B software is such crap. It is horrible. And of course the ones that really stand out, they usually are not this way.”