B to B SaaS
4 statements across 4 episodes · 1 bullish · 3 bearish · 4 people on the record · first statement Jan 29, 2023 by Zoelle Egner · across every show →
Everything said about B to B SaaS, oldest first
Jan 29, 2023 negative
Event sponsorships are almost always a waste for B2B SaaS startups
“There are certain types of like flashy event marketing and sponsorships that you will get relentlessly invited to do that will seem like they're going to be really great for signaling purposes or for leads or whatever. And like, They're almost always a waste o…”
Mar 30, 2023 negative
Winters: Consumer subscription startups require 60-70% annual retention to scale
“What that means is you need higher user-based retention. Than a B to B SaaS businesses with more unpredictable users. And it's a lot higher than I think, you know, founders tend to think. We're talking annual retention that needs to be north of 60, perhaps eve…”
May 7, 2023 bullish
Someone will unlock TikTok B2B SaaS advertising and build a $1B business
“And just because the innovation hasn't happened for B to B SaaS yet on TikTok doesn't mean it won't. TikTok wants that to happen. And so the question becomes how, and so someone will unlock that and they'll make, you know, a billion dollars because of it.”
Aug 10, 2023 negative
Miller: Growth loops are difficult to achieve in B2B SaaS
“I think loops are kind of hard to achieve in B to B SaaS, right? Like I think there's some examples of that, but I think like some of the best loops come from like UGC, user generated content. I think like a lot of B to C, like community focused platforms can …”