annual subscription

1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Dec 8, 2022 by Madhavan Ramanujam · across every show →

Everything said about annual subscription, oldest first

Dec 8, 2022 positive
Insight
SaaS annual plans should always be merchandised as a monthly equivalent
“When you take like let's say you have a monthly subscription in your SaaS business, and you also have an annual subscription, you need to showcase your annual subscription as a monthly price. Like if it's like, for instance, it is 29 99 if you actually take an…”
Madhavan Ramanujam Dec 8, 2022 ▶ 1:21:48 The art and science of pricing | Madhavan Ramanujam (Monetizing Innovation, Simon-Kucher)
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