The Ledger
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Hargrave: First-party data is key to winning AI citations
“And I'll just say the one best practice I can recommend to everybody is if you have any kind of original data So that could be anything from like customer data to original research reports, any kind of unique source data that you can turn into good content for…”
Hargrave: AI tools drive under 1% of client website traffic
“So we track how much traffic for all of our clients is coming in, like what percentage of their traffic is coming from these AI tools. So on average, it's just under one percent. So one percent of traffic comes in from ChatGPT is always the number one. They ha…”
Hargrave: Companies withholding data will fall behind in search
“My, ah, perspective is the people who are holding their data close to the vest Are going to be at a disadvantage to those who are not.”
Hargrave: Apply Graham and Buffett Value Investing Principles to Crypto Assets
“The model that we use in the book, Christian, is that we treat cryptos like companies. So technically they're different from companies. Legally they're different, but we can think of them much the same. So investing in a crypto is like investing in a company i…”
Hargrave: US dollar is nearing end of reserve currency cycle
“I think that if you look at the history of reserve currencies, there have been many others before the dollar. They typically last in 80 to 100 year cycles, and we're nearing the end of that with the US dollar.”
Hargrave: Bitcoin will not replace the US dollar
“I'm not saying Bitcoin will replace the dollar. I don't think it will.”
Hargrave: National currencies will roll into a supranational digital currency
“Individual countries can still have their own national currencies. So we can still have the euro and the dollar and yen. However, they will all roll up into some kind of supranational, in other words, global digital currency.”
Hargrave: AI Search Referrals Yield Higher Engagement and Lead Conversion
“People who click those links, who come to your website through the links on AI tools, Are very highly engaged users because think about this is somebody that's so interested in this topic. They've searched it in chat GPT. They got the answer. They click the li…”
Hargrave: Organic Search Traffic Is Shrinking but Delivering Better-Qualified Leads
“The thrust of all of this is that organic traffic is shrinking for everybody. So there's less quantity. But of the people who do come to your site, there's more quality. So just think about less traffic to your website, but the people who do come are typically…”
Hargrave: Transparent home remodeling sites outperform on traditional and AI SEO
“A number of home improvement sites have Sprung up over the last few years where they are completely transparent about pricing and what you're going to pay for various types of home remodeling in various states and so on. And they are going gangbusters on tradi…”
Hargrave: Cap long-term crypto allocation at maximum 10% of portfolio
“The basic approach is we recommend a basic, highly diversified portfolio, let's say, 60% stocks, 40% bonds, right? Just kind of your traditional portfolio, highly diversified, meaning, you know, an all stock index fund and an all bond index fund. We start ther…”
Hargrave: Media Shower Nearly Collapsed After Pivoting Fully to Crypto in 2017
“So we pivoted the business, and we went all in on Bitcoin and crypto. It was a really great idea for three months. And then the price of Bitcoin tanked. It lost, like, 75% of its value, and the whole industry just dried up overnight, and all these new clients …”
Hargrave: Media Shower faced zero market interest for a year post-pivot
“So after we made this pivot, we rebuilt our platform around AI. There was a good year where we were going out into sales calls and excitedly sharing the news about this new platform we had built. And it was crickets. Nobody interested in this.”