The Ledger
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dataroomHQ shifted GTM from cold outreach to in-person events and content
“Cold outreach is gonna be a great channel. It's proved out to not be a great channel for us actually, because it's very noisy. It's very hard to get people's attention these days. So we've actually shifted more towards things like events and actually meeting p…”
Schwartz personally meets every dataroomHQ customer weekly despite same-day setup speeds
“Even though like we tout ourselves on literally you can get stood up in the same day with our platform. That's how quick it is to get up and running. But I even still meet with every customer once a week, just to make sure that they're successful, any question…”
Schwartz: Customer success is a key differentiator as software creation becomes easier
“I think that's a huge differentiator even these days is there's, it's getting easier and easier to build software. So where a lot of the differentiation could come in is how do you make your users and your clients successful with that software?”