The Ledger

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Vaidya: Critics said Dr. Vaidya's bastardized Ayurveda with toffee formulations

“When we started launching a hangover product and a chawan brush in toffee form, Some people literally said you're bastardizing the industry. Like this is not what Ayurveda should be.”

Arjun Vaidya Jul 4, 2025 ▶ 36:18 EP11: Reinventing Ayurveda for the Billion User era & D2C investments ft. Arjun Vaidya

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The Ledger

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