Stachel: Hiring salespeople before establishing a playbook is usually rough
Aaron Stachel · Investing in Emerging U.S. Markets and Founder-Led Growth with FirstMile Ventures · Jun 26, 2025 · at 22:22
Aaron Stachel of FirstMile Ventures discusses the risks of hiring dedicated sales talent before early-stage startup founders have established a repeatable sales playbook.
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“Those people are really good at what they do, but they often don't want to build a playbook. You know, they want to come in and execute a playbook, you know, generate sales, generate commissions, you know, generate growth. That sort of nebulous stage when you're sort of drafting the playbook is usually a rough time to bring somebody in, unless you kind of find that unicorn hire that, you know, wants to do all of that, and has done it before, then that can be a great fit, but sometimes hard to find.”
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