Ahuja: GCCs suit Indian culture due to an emphasis on impact recognition
Lalit Ahuja · EP1: The GCC Revolution of India ft. Lalit Ahuja · Nov 13, 2025 · at 18:41
Lalit Ahuja, CEO of ANSR, discusses why multinational capability centers succeed distinctively in India compared to other global geographies.
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“I guess in some ways, GCCs are also a very India thing. Okay. And the reason why I say that is this very cultural. We derive that exhilaration that comes with The impact that we can create. We feed on the recognition that goes by doing, you know, truly impactful work. We feed on the empowerment that is given to us to solve complex problems. We are very adaptive. We are very flexible. You know, it's very unique to our culture. You know, we do GCCs in many countries. So you don't see some of these attributes in terms of how Quickly, we can immerse ourselves in a particular environment, in a particular culture, with a particular problem.”
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