IMAGExRAY bypassed hospital supplier contracts by targeting university research clinics
Steve DeMarco · Revolutionizing Dysphagia Diagnosis: IMAGExRAY’s Technology is Transforming Healthcare · Jun 10, 2025 · at 15:13
Steve DeMarco, co-founder of IMAGExRAY, explains how educational research clinics bypass major hospital vendor contracts to purchase their imaging devices.
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“What we didn't know and what we were operating on a false premise is that we wouldn't be able to sell to universities, especially universities that had hospital affiliations. Because of the contracts that exist, but from the major x-ray supply companies, we thought we would be instantly excluded from this marketplace, and all of a sudden, we're finding out that these educational operations have research clinics operating in on their premises in the educational environment, and there's also been a demand for our unit in a classroom environment”
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