Singh: Spotlighting female creators increased WazirX female collectors from 2% to 16%
Vishakha Singh · EP8: How to build a Multi-Faceted Career: Actor, Producer & Entrepreneur ft Vishakha Singh · May 15, 2025 · at 1:00:38
Vishakha Singh explains how campaigns highlighting female artists at WazirX NFT drove female collector participation from 2% to nearly 16%.
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“And even what we even did was we even highlighted NFT creator, female creator stories also, because when these female creators were highlighted and spotlighted their works, they had good savings and they had good sales. Right. With these sales, they had savings and they became NFT collectors. So we were able to have conversions as well. And then we got this number up from two percent to almost at 16%.”
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