Katial: Wellness businesses should never be measured on user retention
Tarun Katial · Ep3: He Built BigFM & Zee5. Now Healing India! ft. Tarun Katial · Nov 26, 2025 · at 19:32
Tarun Katial, CEO and founder of wellness platform Koto, argues against standard venture capital SaaS and social retention metrics for healthcare and wellness platforms.
0:00 / 0:07exact quote · 8.0s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Every VC will ask you, what's your retention? And I'm like, this is not a business for retention. Venless businesses should never be measured on retention.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Tarun Katial
Katial: Coto has zero human product managers; an AI bot writes PRDs
“We are, we don't have a product manager. We've trained a bot in product analytics and is able to do everything from PRD, BRDs to PRDs to everything through the line, right?”
Katial: R.D. Burman's music is timeless, while Rafi's was era-bound
“Muhammad Rafi's music was for that time, and R.D. Burman's music is for lifelong.”
Katial: The future of storytelling is under 120 seconds due to ADHD
“I do believe that attention spans are really low. ADHD is a reality. And the future of storytelling lies under a 120 seconds.”
Katial: Troubled relationships drive personal distress more than career or finances
“And the core of all of these issues comes from relationships, right? While people will say that they've had career issues in the past, or they've had financial issues in the past, or they will have You know, a lot of other kind of issues, right? But what we re…”