Preeti Vyas: AI Could Help Tinkle Scale to Three Issues Per Month
Preeti Vyas · EP9: From Bookstores to Bedtime Stories: Storytelling with Purpose ft. Preeti Vyas · May 29, 2025 · at 59:03
Preeti Vyas, CEO of Amar Chitra Katha, explains why the appetite for stories is infinite and how AI could allow them to publish three issues of Tinkle monthly.
0:00 / 0:16exact quote · 16.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Today I'm doing one tinkle a month because that's all we can create in terms of our bandwidth, in terms of the market dynamics, in terms of everything. This is one seems to be, 12 issues a year seems to be a good number. Right. But if AI can help us and can help us do three issues a month, is there a market for it? Of course, there's a market for it.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Preeti Vyas
Preeti Vyas: Amar Chitra Katha Competes With Marvel for Ten-Year-Olds
“I am not creating new comics for forty-year-olds. Right. We are creating new comics for today's ten-year-old. Ten-year-old who's consuming Marvel, and who's consuming the best of the world. If I have to compete with that, we have to make it relevant.”
Preeti Vyas: Amar Chitra Katha Stopped Exclusively Drawing Fair-Skinned Female Characters
“Machita Katha has been accused in the past of having all the apsaras and all the beautiful women looking very fair always, having fair skin. So, we've changed that. We're Indian, they will have Indian skin tones.”
Preeti Vyas: Pure Retail Lacks Defensibility Without Proprietary Intellectual Property
“In the world of retail is essentially a trading business. You're buying from someone, selling to someone else. There is no IP you're creating. There's no IP that you own. And if you don't have your own IP that, as a business model, it's always going to be weak…”
Preeti Vyas: Tinkle Magazine Recently Published a Feature on Menstruation
“In fact, recently, two issues back in Tinkle, we did a whole piece on menstruation, right, for children.”
Preeti Vyas: Amar Chitra Katha Uses AI for Promotions and Translations
“We're using AI to do a lot of promotional work, which was taking up the artist's time unnecessarily. Now a lot of that can be done by AI. We're using AI for translations, and that's really sped things up.”
Amar Chitra Katha Explicitly Added Female Consent to Recent Comic Marriages
“Now, in the newer comics, we released Celestial Beings in July, where a similar thing happens, and then the next frame says, with Hema's consent, the marriage took place. Right. So we brought in the angle of her agency. In her own marriage.”