Alex Kirby, founder and CEO of Total Family, discusses family heritage preservation and generational awareness.
0:00 / 0:12exact quote · 12.5s
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“I don't really know what legacy is going to look like In 50 years, but I hope we've made some progress on that statistic of 53% of Americans not being able to name their grandparents.”
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More from Alex Kirby
Insight
Kirby: Multi-day family wealth retreats do not work for most families
“Maybe contrast that with, like, there's a lot of Wall Street Journal stories of three-day family retreats and seven-day family retreats that not only are huge time commitments, but cost a lot of money. That just doesn't work for most people that, that, that we…”
Alex KirbyJul 8, 2026▶ 7:14Preserving Multi-Generational Wealth Beyond the Balance Sheet
PredictionNot checkable as stated
Kirby: AI will likely outperform human wealth advisors at financial planning
“Maybe I can financially plan better than AI. Maybe. But that's not probably who I would bet on if I had to guess at the rate these tools are improving.”
Alex KirbyJul 8, 2026▶ 16:03Preserving Multi-Generational Wealth Beyond the Balance Sheet
Opinion
Kirby: Top multi-family offices lose zero clients due to legacy focus
“There's a lot of, you know, multifamily offices and family offices have been doing this work for a really long time, not at scale, but for a really long time. And they don't lose clients. It's those numbers about clients leaving. This isn't, you know, the best…”
Alex KirbyJul 8, 2026▶ 18:08Preserving Multi-Generational Wealth Beyond the Balance Sheet
AssertionSupported
Kirby: Wealth managers lose 50% to 80% of assets during generational transfers
“If you're on average, they're losing like somewhere between 50 and 80% of these assets when they transfer.”
Alex KirbyJul 8, 2026▶ 3:12Preserving Multi-Generational Wealth Beyond the Balance Sheet
Disclosure
Kirby stops working entirely on bad days to avoid compounding mistakes
“Like, those days, I've learned, I literally just stopped working. Because I don't want to compound, have my mistakes and start compounding. So now I'm going to respond to, you know, my wife and start a fight. Then I'm going to say something, you know, snippy t…”
Alex KirbyJul 8, 2026▶ 32:07Preserving Multi-Generational Wealth Beyond the Balance Sheet
Disclosure
Kirby: Total Family evaluates candidates via two-stage paid project trials
“We do a project hire where we give someone like some money in a small project. Right. And then after that, we do a more in-depth project that could be like, 90 days to six-ish months. And if they make it through both those things, we hire them.”
Alex KirbyJul 8, 2026▶ 35:26Preserving Multi-Generational Wealth Beyond the Balance Sheet
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