Coutinho's College-Age Daughter Proposed Akasa Air's Signature Crew Sneakers
Belson Coutinho · S2Ep12: Decoding New Age Aviation in India with Akasa ft. Belson Coutinho · Jun 11, 2026 · at 1:40:40
Belson Coutinho, Co-Founder and COO of Akasa Air, describes the inception of Akasa Air's distinctive sneaker uniforms during the airline's confidential early planning stages.
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“When we were building the airline we were just few of us. It was a secret project. I wanted somebody to help me without letting our secrets out that you're working on an airline brand. And my daughter was in college. She was I said, would you like to intern and help me? So you're studying, but spending time to help me on a day to day basis. So in fact, she wrote the brief and she was the one who recommended sneakers.”
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