Revi will offer a competitor's $500-a-month SaaS product for free
Eugene Johnson · How Eugene Johnson, CEO of Revi is Disrupting Retail Transactions with AI and Customer Data · Feb 24, 2026 · at 16:41
Eugene Johnson, CEO of retail infrastructure platform Revi, outlines his commercial strategy of using free software distribution to disrupt SaaS competitors.
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“We are actually an infrastructure product, so I don't really care whether we make any money from the product itself, the software, so I'm gonna pump that entire market and throw a ton of money behind it at no cost. I'm literally gonna make that product free.”
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