Chadha: Why 500-crore Bollywood films are riskier than small-budget slates
Richa Chadha · S2Ep13: Stories to Systems: How Richa Chadha is Reimagining Cinema, Business & Impact · Jul 23, 2026 · at 31:07
Richa Chadha, actor and co-founder of Pushing Buttons Studios, discusses the economics of film financing with host Abhay Tandan.
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“The currently, the thing is, oh, you know, we can give 500 crores for a big actors film, and then we'll make thousand crores. More likely to lose that 506 hundred crores, because it doesn't end there. India has a very high exhibitor tax. You're better off investing in five films for 10 CRH, or if you have 50 crores, just make one film for five crores and see how the return on that investment is going to be high. We should always look at the ROI when it comes to films.”
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