Ashray Malhotra, co-founder of Rephrase.ai, discusses synthetic media ethics and whether the company's early demo synthesizing Barack Obama caused backlash.
“And outside of a few demos like that, which we did in a very, very early days of our journey, we almost, like, as soon as the technology started to get good, we never cloned anyone without their permission.”
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More from Ashray Malhotra
PredictionNot checkable as stated
Malhotra: A significant number of future pixels will be generated, not recorded
“I believe most, okay, the most, but a significant number of pixels in the world in the future are going to be generated. And not actually recorded.”
Ashray MalhotraJul 23, 2025▶ 46:25EP12: Synthetic Yet Real - The New Age of Personalized Video Content ft Ashray Malhotra
Opinion
Malhotra: Visual AI Models Still Await Their Revenue-Driven ChatGPT Moment
“I believe that the, you know, the chat GPT moment for the image, video, and three models is still to happen. You could make a claim that an image that is kind of happened, but no one's making billions of dollars in revenue on image models. The way people are m…”
Ashray MalhotraJul 23, 2025▶ 51:21EP12: Synthetic Yet Real - The New Age of Personalized Video Content ft Ashray Malhotra
AssertionNot checkable as stated
Malhotra: Rephrase.ai's Synthetic Media Campaigns Never Failed, Unlike Competitors
“None of our campaigns went wrong, and I know many of our competitors have had that.”
Ashray MalhotraJul 23, 2025▶ 20:10EP12: Synthetic Yet Real - The New Age of Personalized Video Content ft Ashray Malhotra
AssertionSupported
Malhotra: Cadbury's AI Campaign Won India's First Cannes Titanium Lion
“I think India won its first ever cons like major cons awards in the, which are the equivalent of Oscars. Yeah. We won Titan lion.”
Ashray MalhotraJul 23, 2025▶ 37:05EP12: Synthetic Yet Real - The New Age of Personalized Video Content ft Ashray Malhotra
Insight
Malhotra: AI base technology is currently far ahead of the application layer
“It is a rare moment in history where your technology is so far ahead of the application layer that there is so much that we need to do here to catch up.”
Ashray MalhotraJul 23, 2025▶ 50:42EP12: Synthetic Yet Real - The New Age of Personalized Video Content ft Ashray Malhotra
Insight
Malhotra: Consent is the key difference between hyper-real AI and deepfakes
“I think the largest difference that I think between both of them is that one is happening with consent and the other is happening without consent.”
Ashray MalhotraJul 23, 2025▶ 21:20EP12: Synthetic Yet Real - The New Age of Personalized Video Content ft Ashray Malhotra
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