Preeti Vyas discusses the challenge of getting Big Bazaar store managers to prioritize book retail.
Disclosure
Preeti Vyas: Amar Chitra Katha Competes With Marvel for Ten-Year-Olds
“I am not creating new comics for forty-year-olds. Right. We are creating new comics for today's ten-year-old. Ten-year-old who's consuming Marvel, and who's consuming the best of the world. If I have to compete with that, we have to make it relevant.”
Disclosure
Preeti Vyas: Amar Chitra Katha Stopped Exclusively Drawing Fair-Skinned Female Characters
“Machita Katha has been accused in the past of having all the apsaras and all the beautiful women looking very fair always, having fair skin. So, we've changed that. We're Indian, they will have Indian skin tones.”
Insight
Preeti Vyas: Pure Retail Lacks Defensibility Without Proprietary Intellectual Property
“In the world of retail is essentially a trading business. You're buying from someone, selling to someone else. There is no IP you're creating. There's no IP that you own. And if you don't have your own IP that, as a business model, it's always going to be weak…”
Disclosure
Preeti Vyas: Tinkle Magazine Recently Published a Feature on Menstruation
“In fact, recently, two issues back in Tinkle, we did a whole piece on menstruation, right, for children.”
Disclosure
Preeti Vyas: Amar Chitra Katha Uses AI for Promotions and Translations
“We're using AI to do a lot of promotional work, which was taking up the artist's time unnecessarily. Now a lot of that can be done by AI. We're using AI for translations, and that's really sped things up.”
Assertion Supported
Amar Chitra Katha Explicitly Added Female Consent to Recent Comic Marriages
“Now, in the newer comics, we released Celestial Beings in July, where a similar thing happens, and then the next frame says, with Hema's consent, the marriage took place. Right. So we brought in the angle of her agency. In her own marriage.”