Sonkin: Deep Tech Startups Must Educate Champions, Not Skeptics
Konstantin Sonkin · Unlocking Brain Potential Through AI and Neuroscience · Sep 10, 2025 · at 11:40
Dr. Konstantin Sonkin, founder and CEO of neurotech company iBrainTech, discusses early-stage go-to-market strategies for deep tech companies.
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“You need to aim for market education, and you need to invest in your brand and your communication, and of course your validation to have all pieces in place to Educate people, and of course, you educate your innovators and your champions, not the laggers, right, not the skeptics of the world, but rather those who are empowered by the access to the most innovative, the real solutions to the real world problems, and you work with them.”
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