Rai: New analytics deployments should begin with basic tracking, not complex models
Pankaj Rai · S2 Ep5: Data to Decisions with AI at Conglomerate Scale ft. Pankaj Rai · Dec 23, 2025 · at 43:11
Pankaj Rai, Group Chief Data and Analytics Officer at Aditya Birla Group, discusses retail analytics strategy for the conglomerate's newly launched Indriya Jewellery chain.
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“When you have to use data and analytics, start with something very basic and simple, not very complex, because many a time the analytics people would love to do some complicated model.”
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