Insight certainty 4/5 debate potential 2/5

Harrington: Founders without finance backgrounds often lack crucial capital market knowledge

Keith Harrington · Funding SaaS Growth: Keith Harrington on Novel Capital’s Entrepreneur-Friendly Approach · May 19, 2025 · at 9:06

Keith Harrington, co-founder of Novel Capital, explains why early-stage SaaS founders need underwriting guidance and performance metrics.

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“Like, you have to know really weird stuff, and unless you come out of early stage early stage finance, like a VC, you don't know the questions to ask.”

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More from Keith Harrington

Insight
Founders should begin lender discussions a year before hitting four months runway
“Like, oh, I need to be planning my capital, you know, 12 to 18 months in advance. So if I'm gonna have four months of runway in January, I probably need to be talking to a lenders a year before.”
Keith Harrington May 19, 2025 ▶ 14:22 Funding SaaS Growth: Keith Harrington on Novel Capital’s Entrepreneur-Friendly Approach
Insight
Pushing a lending platform's conversion rates inherently means increasing underwriting risk
“If the board were to say you guys need to improve your conversion rates, the other way to look at that is you need to take more risk.”
Keith Harrington May 19, 2025 ▶ 23:14 Funding SaaS Growth: Keith Harrington on Novel Capital’s Entrepreneur-Friendly Approach
Opinion
Founders rarely accept debt capital through fully automated, self-serve outbound platforms
“Taking capital is a very personal thing. So it's rare that a company will be contacted via outbound. They're going to sign up on the platform and then money's going to be deployed. They want to see who's lending them money.”
Keith Harrington May 19, 2025 ▶ 24:17 Funding SaaS Growth: Keith Harrington on Novel Capital’s Entrepreneur-Friendly Approach
Disclosure
Novel manages downside risk entirely through underwriting instead of financial hedging
“The way we manage our downside is, is, is strictly through our underwriting. We rely very heavily on our ability to assess risk and downside on, on on each individual business and on the portfolio as a whole. And we make adjustments, you know, we'll make adjus…”
Keith Harrington May 19, 2025 ▶ 27:38 Funding SaaS Growth: Keith Harrington on Novel Capital’s Entrepreneur-Friendly Approach
Disclosure
Novel Capital provides loans up to $5M with 48-hour term sheets
“Basically what we do is we will take a company's fundamental data, accounting data, banking data, use that to ascertain whether we can provide capital. If we can, we will give them terms in 24 to 48 hours, and then hopefully be able to provide them a loan, Of …”
Keith Harrington May 19, 2025 ▶ 1:03 Funding SaaS Growth: Keith Harrington on Novel Capital’s Entrepreneur-Friendly Approach
Assertion Not checkable as stated
Novel Capital deployed nearly $100M across 135 startups in three years
“We've provided almost a hundred million dollars to about a 135 companies in the last three years.”
Keith Harrington May 19, 2025 ▶ 4:45 Funding SaaS Growth: Keith Harrington on Novel Capital’s Entrepreneur-Friendly Approach
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