Ringlein: Agree.com plans to monetize transaction volume through fintech pathways
Marty Ringlein · 31 - Revolutionizing Contracts with Agree.com Co-Founder Marty Ringlein · Mar 11, 2025 · at 8:37
Marty Ringlein, co-founder of Agree.com, explains how free contract software serves as a wedge to build fintech revenue streams.
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“And then our ICP, the folks that we're targeting, who we really built the product for is any organization that moves the majority of revenue through a contract. And these are groups to start mid-market, lower mid-market, where they're doing between one and fifty million in annual revenue. That at scale, if you move that much money, you're talking about billions of dollars through the platform, through these contracts, you start to look, act, and walk, and talk a little bit like a bank, but you can monetize in traditional fintech pathways, whether it be The float whether we think about things like invoice factoring, whether we even think about things like escrow, right? Because all the terms of when you would hold and release funds, those are also in the contract. Because we can monetize in all those different ways, it allows us to make the e-signature invoicing part that wedge that we just give to everybody for free and then just get as many humans on the platform as possible.”
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