Kozak: Citus Health may not have succeeded without clinical domain expertise
Melissa Kozak · 8 - Transforming Post-Acute Care with Citus Health Founder Melissa Kozak · Dec 3, 2024 · at 5:00
Melissa Kozak, founder of Citus Health, discusses how her background as a home health nurse provided critical credibility with healthcare customers.
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“They needed someone who walked in their own shoes, that knew what it was like to only have the phone to connect with each other, that knew what it was like for patients to be re-hospitalized because they couldn't reach someone soon enough, and they, and I built that credibility with the market, and that was I think a large driver of the success, if I had come in and I had a business background and I had started a company outside of this particular domain, I don't know if it would have been as successful.”
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