Mastronardi: Merging State and Local Sales Funnels Broke Polco's Analytics
Nick Mastronardi · Momentum Series: Amplifying Citizen Voices with Polco Co-Founder Nick Mastronardi · Dec 4, 2025 · at 14:20
Nick Mastronardi is the co-founder and CEO of civic analytics platform Polco. He explains operational scaling challenges when expanding sales from local municipalities to state governments.
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“And honestly, it's something that I was excited about our work together getting much better at this, but we made the shift where a lot of our infrastructure was really struggling to keep up because we started selling to States, but the sales motion was very different than our local governments. And we had them in one single funnel and it was confounding everything. And we needed to break that apart. And we changed our entire ecosystem of analytics and reporting tools.”
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